We’ve all heard the tales of the apple falling on Newton’s head and Archimedes leaping naked from his bath shrieking “Eureka!” Many of us have even heard that eBay was created by a guy who realized that he could help his fiancée sell Pez dispensers online.
The fact that all three of these epiphany stories are pure fiction stops us short. As humans, we want to believe that creativity and innovation come in flashes of pure brilliance, with great thunderclaps and echoing ahas. Innovators and other creative types, we believe, stand apart from the crowd, wielding secrets and magical talents beyond the rest of us.
Balderdash. Epiphany has little to do with either creativity or innovation.Instead, innovation is a slow process of accretion, building small insight upon interesting fact upon tried-and-true process. Just as an oyster wraps layer upon layer of nacre atop an offending piece of sand, ultimately yielding a pearl, innovation percolates within hard work
“The most useful way to think of epiphany is as an occasional bonus of working on tough problems,” explains Scott Berkun in his 2007 book, “The Myths of Innovation.” “Most innovations come without epiphanies, and when powerful moments do happen, little
knowledge is granted for how to find the next one. To focus on the magic moments is to miss the point. The goal isn’t the magic moment: it’s the end result of a useful innovation.”
Everything results from accretion, Mr. Berkun says: “I didn’t invent the English language.
I have to use a language that someone else created in order to talk to you. So the process by which something is created is always incremental. It always involves using stuff that other people have made.” ...